Matt Ipcar is the executive creative director at
Blue State Digital and was a principal design leader for both Obama campaigns.

With a focus on design and user experience, Ipcar helps organizations find creative ways to connect with and inspire their constituencies, translate and evolve brands for the digital landscape, and bring consistency and simplicity to user interactions. Matt has led creative on projects for general election campaigns worldwide, advocacy organizations, institutions, and brands.

In addition to the work Blue State Digital has done for democratic candidates this past cycle, Ipcar led the evolution of the brand for Barack Obama’s 2012 reelection campaign, helped recruit design talent, and provided creative counsel to campaign leadership throughout.

Prior joining BSD, Matt served as Design Director for the Obama-Biden Presidential Transition Team, where he designed the Obama White House website and Matt also worked full time on the ‘08 Obama campaign as the Rapid Response Design Director.

From 2004-2007, Matt was at frog design, leading interactive projects for a range of fortune 50 clients. Matt holds a BA from the School of Architecture & Planning, SUNY at Buffalo, and is a born and bred New Yorker.




Speaking, writing & press:

2017 / Feb
Rockit Digital Conference 
Design can't do it all (or) how I learned to stop worrying and focus on creative approach.
Ipcar presents a simple sanity-preserving creative approach tailor-made for this era of fake news, commoditized design, data overload, and unbound hypocrisy and cynicism.
Warsaw, Poland

2017 / Feb
Slate (Ipcar interviewed)
The C Student in Chief
Donald Trump and his administration are lazy, sloppy, and lack imagination.

2017 / Jan
Fast Company (Ipcar interviewed)
The Worst Design Of 2016 Was Also The Most Effective
Trump's "Make America Great Again" hat was pervasive, potent, and deeply misunderstood.

2016 / July
FastCo design (Ipcar written)
The Real Impact of Campaign Design, According To Obama's Branding Expert
Design plays a far more important role in how our leaders are chosen than anyone realizes, writes Blue State Digital's Matt Ipcar.

University of Turin
"Election Days" Political communication & election strategy interactive workshop
Pollenzo, Italy (Presented remotely from New York...sigh)

Tech Camp Kyiv
Spoke and facilitated workshops at this U.S. State Department sponsored event about our Catalonian independence campaign digital work
America House
Kiev, Ukraine

Mind over Title
Led session and presented on inner agency organization, creative paths  and talent retention
One Club Creative Leaders Retreat
San Diego, CA

Politics by Design: Creative integrity in the face of big data, moving quickly without breaking stuff, & the evolution of digital storytelling,

Internal talk for global communications team (200+ in attendance) at HQ for Ford Development Day
Ford Motor Company Headquarters
Dearborn, Michigan


Let’s Talk 2012: Personal Experience with Obama 2012 design/brand and organization:

Lunch Talks at Hyperakt video link

New York City


Beyond Politics: Creative
Interview at OMMA at
Social Media week video link

New York City


The Social State of Politics

Visual Revolution Summit video link

New York City


Creative Roles and Organization: Helping Your Embassy Digital Team Work Smartly

Talked about how technology, creative and communications can work together collaboratively and efficiently to 40+ U.S. Embassy Public Affairs Officers at their semi-annual confab

The State Department, Washington, DC


Building Quickly: Crisis Response and Fundraising Lessons from Haiti

TechCamp (A State Department project)

Bangkok, Thailand

Presented to several small groups of 20-30 people + Facilitated project groups


Executive Function: Designing

GetSmart Speaker Series, SmartDesign

New York


Executive Function: Designing

10 Downing Street

London, UK

Presented to Nick Jones (Number 10’s Digital Guru) and team