Matt Ipcar is a New York based interactive designer currently serving as Senior Vice President of Strategy & Design at Blue State Digital, where he provides executive sponsorship and guidance for a diverse range of clients. With a focus on design, Matt helps organizations find creative ways to connect with and inspire their constituencies, translate and evolve brands for the digital landscape, and bring consistency and simplicity to user interactions.

Ipcar has designed websites for The Sundance Festival & Institute, The Nature Conservancy, The Office of Tony Blair, Mexican Presidential candidate Enrique Peña Nieto, and Brazilian Presidential Candidate Dilma Rousseff. He has led creative work on complex websites for Malaria No More, the upcoming Xprize redesign, Surfrider, The YMCA, Lebua Hotels & Resorts, and the NAACP.

In 2012, Ipcar provided design counsel for French Presidential Candidate François Hollande, working directly with the campaign’s creative team to optimize the user experience (including real-time sample designs & best practice advice) to convert visitors into volunteers, donors and ultimately, into voters.

Ipcar also led the preliminary design charge for Barack Obama’s second Presidential bid, designing the 2012 Obama-Biden logo as well as the Gotham Slab typeface used to create it. He also designed the initial launch site for the campaign and consulted throughout the 2012 campaign, creating budgets for staffing and equipment, recruiting and interviewing prospective designers, and holding workshops with the digital team.

Prior to starting up the design team at Blue State Digital in 2009, Ipcar served as Design Director for the Obama-Biden Presidential Transition Team, where he designed the White House website, Change.gov, and other Transition projects both online and off.

Matt also worked with the 2008 Obama campaign’s Chicago based digital team as the Rapid Response Design Director, a role in which he produced and launched high-profile, quick-turnaround infographics and larger web projects like FightTheSmears.com and the Obama-Biden Tax Calculator.

From 2004-2007, Matt was Principle Designer in the New York studio of frogdesign, the global strategic creative consultancy, leading interactive projects and doing hands-on user interface and visual design for a range of corporate clients including Microsoft, MTV and Barnes & Noble.

Matt also has a background in news photography and has covered human interest and conflict stories in Iraq, the West Bank, Jordan, Egypt, Nicaragua, Uganda, Mississippi, and New Orleans.

Ipcar holds a BA in Environmental Planning and design from the School of Architecture & Planning, State University of New York at Buffalo. He is a born and bred New Yorker.

You can contact him at matt@ipcardesign.com.

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